IT’S TIME TO MEET “S”

S is Sangwin and spirited younger sibling. Same DNA, different personality.

As magical as it is memorable, S is a collection of moments produced by a modern alchemy, when people, place and tech mix in perfect proportion. This is luxury evolving in the same way life has. Yes, S’s inherited an affinity for the finer things in life, but it has a different way of enjoying them.

Though S is millennial, age is immaterial. It’s more of a mindset. If S stands for anything, it’s mobile. Always on, and always on the move. So when you stop for breath, it should be somewhere that stimulates you. Most of all, it should be somewhere that gets you.

If this is you, prepare for a meeting of minds. Savvy, social and straight talking, you travel for people and places, not old school airs and graces. You like your experiences real, not mass produced. You live, and share, online. But while S embraces the digital era, it’s no substitute for great service (tech is good, but it can’t do everything).

Fittingly, S is right and found in top destinations around the world. Surrounded by art loving, broad-minded, and creative clusters or the natural Wowing personality, this is S’s natural home. It embodies the area’s restless energy, but adds a certain sophistication (some family traits are deeply ingrained).

So whether you’re with us to meet, eat, mingle or mellow out, you’ll find S intuitive, entertaining and inspiring. And its older sibling is secretly rather proud.